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The Suchard chocolate factory took off thanks to his son Philippe (1834-1883), then to his son-in-law Carl Russ (1838-1925), who ran the chocolate company from 1884 to 1924. After Philippe's death in 1884 in Neuchâtel, his daughter, Eugénie Suchard and her husband Carl Russ-Suchard, took over the functioning of his factory. Carl Russ-Suchard opened the first Suchard factory abroad in 1880 in Germany, at Lörrach.
The Suchard factory used hydropower of the nearby river to run the mills. A grinding mill consisting of a heated granite plate, and several granite rollers moving forwards and backwards were used to produce chocolate. This design, the melanger, is still used to grind cocoa paste. As a result, chocolate became more affordable. Before opening his factory, Suchard realized that a small tablet sold at a pharmacy was worth three days' wages.
However, chocolate was still an expensive product, therefore limiting the number of potential customers. Suchard struggled financially early in his career as a chocolatier. His success came in 1842, with a bulk order from Frederick William IV, king of Prussia, who was also the prince of Neuchâtel. This triggered a boom, and soon his chocolates won prizes at the London Great Exhibition of 1851 and the Paris Universal Exposition of 1855. By the end of the 19th century, Suchard had become the largest chocolate producer.
In 1896, inspired by the success of Daniel Peter, Carl Russ-Suchard created a first milk chocolate bar. In 1901, the company mechanized its production and launched the Milka chocolate brand for the Swiss market. Carl Russ-Suchard combined an unusual purple packaging with a Simmental cow symbolizing their use of milk.
Having become a public limited company in 1905, Suchard was transformed into a holding company in 1930, marking the end of the family business after Willy Russ had sold his shares. Suchard continued its development abroad as well as on the Serrières site (30 kg of chocolate per day in 1826, 60 tons in 1924; 100 workers in 1875, 920 at the end of the 1960s) and diversified its products with various brands such as Suchard Express (a chocolate drink) and Sugus (fruit candies).
In 1970, Suchard merged with Tobler to become Interfood. In 1982, Interfood was acquired by Klaus Johann Jacobs, and became part of the company Jacobs Suchard. In 1987, the Suchard company acquired 66% of the shares of the Côte d'Or chocolate company. In 1990, Philip Morris, also based in Neuchâtel, announced that they would buy Jacobs Suchard. In 1993, Philip Morris combined Kraft General Foods Europe and Jacobs Suchard AG, renaming it Kraft Jacobs Suchard. It spun off its chocolate and confectionery brands as Mondelez International as of 2012. The Suchard factory in the Serrières Valley is no longer used for production. Mondelez moved production to the Toblerone factory in Bern in the 1990s. In 2015, Mondelez opened a new production line for Milka and Suchard chocolates at its plant in Bludenz, Austria.
In 1922 Tobler first expanded outside Switzerland, to Paris. It was not until 1951, however, 29 years after moving into France, that Tobler made its second international move, this time into Stuttgart, West Germany. In 1967 Tobler extended into Great Britain. Tobler and Suchard continued to develop their respective chocolates and businesses until 1970, when the companies merged to become Interfood.
Since the 1982 merger that created Jacobs Suchard, the company has seen three phases in its development. In the beginning only key areas, such as personnel and finance management, were integrated, in an effort to bring Interfood and Jacobs together while disturbing their individual operations as little as possible. In 1983 the company reevaluated techniques for marketing its chocolate and coffee products in light of one another and of the various countries in which they were sold and made plans to capitalize on its popular brands and the changing desires of consumers. With consolidation taking a firm hold in management and marketing, in 1986 Jacobs Suchard redefined its business structure to include three business units: core business, finance and trading, and diversification, focused mainly on North America.
Milka is a brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. It has then been produced in Lörrach, Germany from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Milka has held its reputation as a favorite European chocolate brand since the 1900s. If you are a post-millennial who loves Milka, there's a good chance that your great grandmother did, too. Over the years, the chocolate brand has become synonymous with the color purple and a purple spotted cow, thanks to the extensive marketing campaigns that the brand has been known for since its beginning. It's reported that even in the early 20th century, \"vehicles and facades were also used for advertising purposes, as was the artistically designed packaging, posters, postcards and collector's pictures, which were extremely elaborate for the time\" (via Suchard).
From its start in an abandoned mill, to becoming a billion dollar brand under Mondelēz International, Milka has expanded while still staying true to its roots. All the milk that is used for making Milka chocolates worldwide comes from a herd of 60 cows, all reared in farms that are within a 60-mile radius of each other in the Swiss Alps.
Let's rewind to 1901 when the first Milka bar was produced in a factory in Germany. All credit goes to a certain Swiss chocolatier named Philippe Suchard whose love of chocolate pushed him to produce the little treats on a large scale.
If you look at Google maps, the town of Lörrach almost grazes the Switzerland border. Swiss chocolatier Philippe Suchard established his second factory in this German town in 1880 (the first was in his home country Switzerland). The first batch of Milka chocolates were produced just as the world entered the 20th century. This factory, where it all started, still has 500 employees working around the clock. Suchard opened another factory in 1887 in Bludenz, Austria.
Milka chocolates are made with three ingredients: cocoa beans, sugar, and milk that's 100 percent Alpine. Unlike Cadbury or Hershey, which use fresh milk, Milka makes its chocolates with powdered milk.
According Famous Campaigns, as part of a marketing campaign, Milka sold chocolate bars with one square missing. Consumers had the option of either taking the square for themselves or sending it to a loved one with a customized message.
A casting call for a Milka chocolate advertisement in 2019 had the brand battling a PR catastrophe. Spotlight UK, the talent agency that had posted the casting call on their website, was called out for objectifying girls and being outright disrespectful. According to Pedestrian, the ad was shared on Twitter, and read, \"She must be beautiful and angelic.\" It went on to elaborate, \"Eye colour and hair colour are not important but no red hair [...] she must NOT have reached puberty.\" Furthermore, it included, \"No overweight children as this is advertising chocolate\" (via Pedestrian).
Soft cookies embedded with Milka chocolate bits, Milka chocolate wafers ... the options are mind boggling. And just when we thought we had all the delicious options, Milka's partnership with Oreo in 2016 had us walking the supermarket aisles for the heavenly cookie-chocolate combo. The Milka OREO Big Crunch Chocolate Candy Bar and the Milka OREO Chocolate Candy Bar are a couple of the options that the marriage between the two strong brands brought out for chocolate lovers (via PR Newswire).
Milka adopted \"tenderness\" as its marketing theme in the 1960s. Almost half a century later, the brand still seems to stand by it, creating movies that melt hearts like chocolate bars under the sun. Take, for example, the doll-like characters in its 2020 stop-motion ad film Goodness, or the story of an innocent young girl who tries to save her father's job in Lost and Found.
The sweet and creamy taste of Milka chocolate has been enjoyed by countless people around the world for over a century. But have you ever wondered who invented Milka chocolate The answer is a Swiss chocolatier named Philippe Suchard, who founded Suchard & Co. in 1825. Through his dedication to creating high-quality chocolates and confectionary items, Suchard established the Milka brand of chocolate in 1901. What began as a single variety of chocolate has since grown into an incredibly popular brand, providing a variety of products to suit any craving. In this article, we will explore the history of Milka chocolate and the man behind its creation.
It is a well-known and well-loved chocolate brand in the world. Milka has been satisfying customers in Germany and beyond since 1901, when it was first introduced. Lila, the Milka cow, is the star of the brand, with its unique lilac-colored packaging, and fans all over the world have been known to adore her.
A variety of milk chocolate brands are available in various countries around the world. The first shipment of chocolates was sent from Germany to Switzerland, where the company was founded in 1901. Chocolate cakes, chocolate cookies, and chocolate truffles are available in recipes on the website.
Milka chocolate is originally from Germany. It has been around since 1901 and is still produced by the same German chocolate maker, Milka. The original recipe for Milka chocolate was created by a Swiss chocolatier, Philippe Suchard, who then sold the recipe to the German chocolate producer. Today, Milka is one of the most popular chocolates in Europe and is also available in many countries around the world. Its iconic purple packaging and smooth texture make it a favorite for many chocolate lovers. 59ce067264
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